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Learn how small and medium-sized enterprises can run meaningful market research without overspending.

Most SMEs need data-driven insights to grow, but don't always have the resources for a full-scale research team or expensive panels.

This article walks you through budget-friendly options like lean survey design, free analytics tools, and outsourcing best practices. Learn how to prioritize your market questions, and match methods to goals.

Includes an annotated research budget template (USD 0–3 000), a vendor shortlist with price tiers, and a 90‑day action plan prioritising high‑impact, low‑cost wins—ideal for resource‑constrained teams.

What You’ll Learn

• How to frame useful research questions
• Tools to collect quality data under $100
• Making sense of data with simple dashboards
• Deciding when to outsource vs DIY

Run research smarter. Win more customers.