14th July 2025
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From two‑week surveys to two‑hour sprints—welcome to the new speed of insight.
A 2025 MRII global survey shows corporate researchers doubled their AI usage year‑on‑year, citing ‘time saved’ as the #1 benefit.
We walk through real‑world use‑cases—AI‑assisted questionnaire design, sentiment clustering and synthetic personas—that cut project cycle‑times by up to 70 %.
Implementation roadmap: start with a rapid diagnostic of current research workflows, pinpoint the manual bottlenecks, pilot an AI co‑pilot on a low‑risk project, then scale via model‑generated dashboards with human‑in‑the‑loop validation and clear governance policies.
“Generative AI lets us ask bigger questions, more often, for less.” – Lead Analyst, BKN DATA
Ready for two‑hour insight sprints?