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A practical guide to building solid strategy using real-world data, even in complex and fast-changing markets.

Strategy built on assumptions is fragile. In high-growth regions like Africa, local realities change fast – and data holds the key to navigating them.

This framework helps you translate market intelligence into decisions. From problem framing to pilot design, it covers every step to ensure your strategy is evidence-based.

Downloadable resources include a Python notebook for rapid TAM calculation, a scenario‑planning worksheet, and a KPI dashboard starter kit built in Google Looker Studio.

What’s Inside

• Market segmentation using available datasets
• Customer profiling with first-party and proxy data
• Hypothesis-based testing of ideas
• Tracking strategic assumptions with data
• Embedding KPIs into strategic plans

Build the future with data, not guesswork.